Videoadvertisement in the Internet
Videoadvertisement in the Internet
Videoadvertisement in the Internet - comparatively, for the Ukrainian market, NT of advancement. Videomarketing in the Internet is a complex of events, that is sent to creation, placing and advancement of video-information(videos-rollers, videos-presentations, videos-films, videos-news, video-interview, videos-reviews) in a network the Internet.The internet videoadvertisement gives unlimited space, both for work and for the decision of different sort of marketing tasks.In fact due to the properties of video information affects three basic channels of perception of man : visual, auditory, and also subconscious. Due to that the Internet has boundless informative space, any information accommodated in the Internet, has a tendency to distribution of her among the wide circle of users. Therefore a videoadvertisement in the Internet - possesses enormous potential and is perspective and one of the most effective instruments of internet-marketing to date.
While to the videoadvertisement in the Internet specialists that professionally engage in advancement in the Internet belong with a mistrust and preconceived, and by reason that:
- absence of indexation and delivery of video-roller in the results of general searching delivery of the searching systems;
- absence of services that would allow to place commercial videos-films in informative materials(viral videos-rollers, videos-films and other) of using popularity among the Internet of users. Only, that worked, so this placing of video-roller on the web-site of company, thus efficiency last we do not deny.
But today, a situation changed:
- videos-rollers are indexed by the searching systems and now a new trend is video context advertisement;
- possibility to place rollers in popular videos-materials appeared, thus with possibility to watch statisticians in a dynamics and all more companies spend the advertisement budgets on placing of video-advertisement in the Internet.
- popularity of video sharing, gives an wide opportunities for advancement whatever, basic condition original plot, that attention of millions of users will be able to attract.
As a certificate: a video-advertisement in the Internet is actively used abroad since 2007, exactly then a company Google bought video service of YouTube after $1, 65 milliards.After this time on-line-video began to acquire enormous popularity. In Ukraine and Russia a video-advertisement in the Internet takes beginning to not many later, but with every year, the amount of users and videos-servers grows swiftly.The Video-server of RuTube brings next data over : in 2010 on a videoadvertisement a 521 million rub was spent in the internet, and in 2015, on the prognoses of analysts, the market of video-advertisement in the Internet will grow at least in 20 times.
With the increase of speed of the Internet quality of videos-materials rises every day, and today videos-materials can be looked over as Full HD is the wide-scree format of video-image of 1920*1080р(analogue of HDTY 1080р).This once fantastic quality today makes happy the eye of hundred thousands of users of the Internet and allows to get the bright impressions from viewing of video-roller.A Video-advertisement is often enough used in combination with technologies of the viral marketing, that improves quality videoadvertisement in times.Video-marketing has high efficiency, to his features it is possible to take an operative reaction as cleek on the looked over video-roller, video-banner with the subsequent passing to the web-site of advertiser and feasance of purchase.